10/11/13

"Fukuppy" Fukushima's New Corporate Character

In an effort to alleviate the fear of Fukushima's ongoing nuclear disaster and food safety, the Fukushima Industries Corporation (a refrigerator/freezer manufacturer) has recently unveiled an all-new corporate character named "Fukuppy":

Fukuppy Fukushima's New Corporate Character

On the introduction page for this character it begins with this question and answer:

Q. Where were you born Fukuppy?

A. I was born in a Fukushima refrigerator.

The character also states that it is not yet a male or female because it is still an egg (with wings). It goes on to explain that it enjoys eating alot of food and is always on patrol and checking out the quality of meat, fish and vegetables in all new refrigerators. Also, to be fair, most likely, the Japanese pronunciation of this new oddity is "FOO-KU-PEA" or 「ふくっぴ」. And perhaps the logic behind this is that by putting a raw egg in one's refrigerator, somehow it will then indicate if any food has become irradiated. Mmmkkaaaayy...

Related:

Japanese Pluto-kun Your Plutonium Friend!

News Documentary on Food Safety in Japan

6 comments:

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  2. I really wish I was Japanese.

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  3. Nice choice of name. Sounds a lot like the japanese prononciation of "Fuck up".

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  4. The Japanese pronunciation is incorrect. It should be said just as it is spelled.

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  5. This is all part of a plan. First get El Presidente Abe to beg to the world for help. Then create this insane, black-comic character to show the world that, in fact, Japan is now quite F.U.B.A.R. Brilliant!

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  6. Well, the nuclear power plant engineers and planners certainly broke all the "eggs" when the tsunami took out the power plant in Fukushima. So using an egg in their cartoon logo seems like a fool's choice .

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