Saturday, May 10, 2008

David Bowie "Heroes" in Nike China Commercial

Above is a brand-new commercial featuring the legendary hit song "Heroes" which was co-written by David Bowie and Brian Eno in 1977. This short commercial also features several Chinese Olympic athletes engaged in various competitions as this ad is part of a new Nike China marketing campaign which emphasizes that the right attitude and positive outlook is vital for anyone who hopes to compete successfully at any level in any sport. And, in my opinion, they could not have picked a better song for this inspirational and upbeat campaign, indeed.

Well, of course, "Heroes" has been used in many different advertisements in the past, but this current ad could very well end up being the biggest and most widely distributed of all so far.

david bowie heroes

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