This blog offers selected features of alternative Asian TV segments, news stories, editorials, photos and more from Japan, Korea, India, China and many other Asian countries. This blog also includes some WTF Japanese, North Korean online videos, entertainment news, beautiful Chinese and Japanese models, and much more.
TOKYO — At age 36, Hello Kitty may be running out of product lives.
That is the fear of executives at the Sanrio Corporation, the Japanese company that created the cute, cartoonish white cat in 1974, and groomed her into a global marketing phenomenon worth $5 billion a year.
In Japan and around the world, Hello Kitty has been licensed over the years for products that include dolls, clothes, lunch boxes, stationery, kitchenware, a Macy’s parade balloon and even an Airbus owned by Taiwanese airline EVA Airways. But amid signs that Hello Kitty’s pop-culture appeal is waning, especially at home, where sales have shrunk for a decade, the company has struggled to find its next-generation version of adorable.
They got this guy too:
ReplyDeletehttp://www.telegraph.co.uk/news/worldnews/asia/japan/8307763/Suspected-house-burglar-caught-out-by-his-pink-Hello-Kitty-sandals.html
She was carrying this:
ReplyDeletehttp://www.hardcorpsweaponry.com/resources/_wsb_507x420_hello+kitty.JPG
Thanks alot guys. Yeah, the sad truth is that Hello Kitty is starting to fade somewhat:
ReplyDeleteIn Search of Adorable, as Hello Kitty Gets Closer to Goodbye
By HIROKO TABUCHI
May 14, 2010
The New York Times
TOKYO — At age 36, Hello Kitty may be running out of product lives.
That is the fear of executives at the Sanrio Corporation, the Japanese company that created the cute, cartoonish white cat in 1974, and groomed her into a global marketing phenomenon worth $5 billion a year.
In Japan and around the world, Hello Kitty has been licensed over the years for products that include dolls, clothes, lunch boxes, stationery, kitchenware, a Macy’s parade balloon and even an Airbus owned by Taiwanese airline EVA Airways. But amid signs that Hello Kitty’s pop-culture appeal is waning, especially at home, where sales have shrunk for a decade, the company has struggled to find its next-generation version of adorable.
Continued